01. Project
We are thrilled to share our photography efforts for the Made With Passion campaign, a national initiative celebrating local lifestyle brands and the passion driving their excellence. Our role was to visually narrate the dedication and hard work behind these remarkable brands through our lens.
In the realm of product photography, we aimed to capture the essence of each product, highlighting the craftsmanship and quality that the Made With Passion mark represents. Every shot was meticulously planned to showcase the unique features and story of the brand, ensuring that each image reflected the passion embedded in the creation process. Our portrait photography sessions were equally inspiring. We had the privilege of photographing the faces behind these brands—artisans, designers, and innovators. Our goal was to capture their passion and dedication, bringing their stories to life through powerful and emotive portraits.
By blending these two photography styles, we created a visual tapestry that honors the spirit of the Made With Passion campaign. Each image not only showcases a product or a person but also celebrates the fervor and commitment that fuels our local brands. Through our lens, we hope to inspire others to recognize and appreciate the hard work and passion behind every brand.
02. Scope
» Pre-Production: Producer, Location Research & Scouting, Scheduling, Logistics Planning, Client Outreach, Crew Management
» Production: Producer, Production, Client and Crew Management, Scheduling, Logistics
» Post-Production: Production Management
Credits
Creative Agency: BLK J
Producer: Hazim Sulaimee
Photographer: Lenne Chai
Photography Crew: Stills Network
Set Stylist: Vivien Ong & Andrea
Make-up Artist: Elaine
Wardrobe Stylist: Afifi
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